Today, September the 29th , is the international day for Awareness of Food Loss and Waste!
For years NORSUS has been researching what kind of food we throw away, why we throw away food and who throws away food.
According to our annual surveys, conducted on behalf of Matvett, those who rarely throw away food can be characterised by:
- They shop for food infrequently
- They uses shopping list
- They are frugal
In addition, those who rarely throw away food are often the elderly, that is over the age of 65. This indicates that the post-war generation has some other attitudes related to food waste, compared to the rest of the population.
Young parents with young children, on the other hand, throws food more often, even though they are conscious about food waste as an environmental problem and also tries to live as eco-riendly as possible. It is therefore important to focus on young people growing up today acquiring sufficient knowledge about food, so that they are better equipped to prevent food waste in the future.